
It is no secret that competition is taking its toll in the
software industry. To sell more products, software producing companies introduce
marketing improvements. Since software is a highly demanded good, most of its users are interested in trying it first before purchase.
Recognizing this trend, software manufacturers introduced free downloads only valid for a period of time. This is done to advertise the software and gain public recognition. Furthermore,
the free downloads provides users a preview to boost their decisions.